Magazine

November 19, 2024

What Is So Special About TAG Heuer?

One of the great privileges of being a watch journalist is time. Not just the appreciation of it and the magnificent machines our more practical peers within the industry dedicate their lives to crafting, but...

TAG Heuer Carrera Chronograph Tourbillon x Porsche Panamericana

New Releases

October 11, 2024

TAG Heuer Carrera Chronograph Tourbillon x Porsche Panamericana: reviving a legendary story

There’s one word that unites Porsche, TAG Heuer, and Mexico – and that’s Carrera. It’s the name that Porsche has tacked on to some of their most famous sports cars (think of the 911 Carrera)...

TAG Heuer Carrera Chronograph Extreme Sport Collection

New Releases

September 6, 2024

TAG Heuer hits the mark with new Extreme Sport Collection

We all know the story behind the Heuer Carrera, and how the name was originally taken from one of the toughest road races in the world: the Carrera Panamericana, which was essentially a flat-out dash...

Industry News

September 3, 2024

August Watch Auction Update - Steve McQueen's Heuer Monaco

Last month I provided an update about the slow down in the secondary watch market. This month the headline is about a watch that could possibly sell for US $1 million or more, when it...

TAG Heuer Connected Calibre E4 45MM x Oracle Red Bull Racing Edition

New Releases

August 20, 2024

First Look: The TAG Heuer Formula 1 watch for Red Bull superfans

There’s arguably no other watch brand more ingrained in motorsport than TAG Heuer, with its heritage in the sport dating back to the 1960s. From being initially associated with a few different drivers, the brand...

Tag Heuer Carrera Chronograph Seafarer x Hodinkee

New Releases

August 9, 2024

Introducing: TAG Heuer x Hodinkee Limited Edition Carrera Chronograph Seafarer

When any collaboration comes out with the Hodinkee name on it, we tend to pay attention. Particularly if the other name on the box says ‘TAG Heuer’. Their third collaboration (after the Carrera Skipper and...

Lewis Hamilton Celebrates F1 Grand Prix Victory at Silverstone

Industry News

July 15, 2024

Watches Spotted at The F1 Grand Prix

Sometimes, things come together in a way that feels almost prophetic. Days after IWC held its pop-event to celebrate all the watches it has created with Lewis Hamilton in Formula 1 over the last decade,...

Right place, right time: TAG Heuer Releases Carrera Chronograph x Porsche 963

New Releases

June 15, 2024

Right place, right time: TAG Heuer Releases Carrera Chronograph x Porsche 963

Life, watchmaking, and motorsport are all about being in the right place at the right time. And in a stroke of serendipity so felicitous that it could have planned, TAG Heuer chose to release news...

TAG Heuer Refreshes the Aquaracer Professional 300 with New Date and GMT Models

New Releases

June 3, 2024

TAG Heuer Refreshes the Aquaracer Professional 300 with New Date and GMT Models

Fans of TAG Heuer have had plenty of new offerings to marvel over in the first quarter of this year, but it seems the iconic Swiss brand are far from finished. We’ve already seen new...

Watch Guides

May 20, 2024

Best Watch Straps for the Heuer Autavia

The Heuer Autavia started life as the Autavia dashboard stopwatch, one of a series of instruments designed for automotive and aviation use that were popular with both rally drivers and motorsport fans alike. Jack Heuer...

Watch Guides

May 15, 2024

Best Watch Straps for the Heuer Carrera

Having not long celebrated its 60th anniversary in 2023, the Heuer Carrera is something of an icon in the vintage watches’ hall of fame. Named after the legendary Carrera Panamericana car race in Mexico, the...

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Magazine - TAG Heuer

What Is So Special About TAG Heuer?

TAG Heuer Carrera Chronograph Tourbillon x Porsche Panamericana: reviving a legendary story

TAG Heuer hits the mark with new Extreme Sport Collection

August Watch Auction Update - Steve McQueen's Heuer Monaco

First Look: The TAG Heuer Formula 1 watch for Red Bull superfans

Introducing: TAG Heuer x Hodinkee Limited Edition Carrera Chronograph Seafarer

Watches Spotted at The F1 Grand Prix

Right place, right time: TAG Heuer Releases Carrera Chronograph x Porsche 963

TAG Heuer Refreshes the Aquaracer Professional 300 with New Date and GMT Models

Best Watch Straps for the Heuer Autavia

Best Watch Straps for the Heuer Carrera