One thing that has traditionally been the preserve of only the most important and wealthy collectors is getting to go to Switzerland to see the headquarters, manufacturers, and top boutiques of the top brands. Starting in 2023 and now possible every April, the public are invited to the biggest watch shows in the world, where they can see an incredible number of watches, and get up close to the newest models. However, the shows are large, busy and can be overwhelming to those who are attending for the first time. If you don't know what you're doing, it can be hard to get hands-on with the watches.
Last week The Watch Collectors' Club launched bookings for their second annual trip to Geneva during the week of the world's largest watch show; Watches and Wonders. This is an incredible chance for watch enthusiasts to see their favourite brands representing themselves to the world; most Swiss brands and many foreign companies converge on the city to show their novelties for the year and meet with retailers, the media, and collectors.
We're running a 4-day itinerary for enthusiasts to see as many watches as possible, visit two different shows, plus a large range of independent watchmakers, enjoy intimate collector dinners, and attend industry parties. Last year we took 14 Club Members to six show-and-tell sessions at the main show, a morning at the Time to Watches Show, on an exclusive tour of the Patek Philippe Museum, and arranged two delicious dinners. It was an action packed three days, and one of our guests remarked:
"If you want to get the most out of the show and Geneva at this time, it's an absolute no-brainer to come with The Watch Collectors' Club"
We're extending the trip this year, and we've got something super exciting lined up the for the first day; a visit to M.A.D House, the manufacture of famous technologically inspired brand MB&F. We can't tell you how much effort we put into making this trip awesome and using our relationships to ensure you'll get to see great watches and the 2025 novelties. We anticipate seeing timepieces from TAG Heuer, Oris, Bremont, Piaget, Chopard, Bell and Ross, and many more!
In return for all this activity, we simply ask that anyone who wants to attend with us joins as a Member (starting from just £75 a year), and pays an additional supplement of £150 to cover our costs of the trip. There is nothing like this available elsewhere, and we can't wait to take members again. Last year was incredible with highlights including the Patek Museum, the booth tours and show-and-tell sessions at the main show, and seeing our friends from Fears at the Time to Watches show to name just a few. The fun we had eating Swiss cheese dishes at our Saturday collector’s dinner will remain long in the memory also.
Find out more about this unique opportunity on The Watch Collectors' Club website here.
