The Rolex Datejust is an absolute classic, that can’t be argued. Since it launched back in 1945, it’s become one of Rolex’s most popular models, largely because it’s such an easy watch to wear, transitioning effortlessly between pretty much any occasion. But let’s be real, owning a Datejust isn’t exactly easy on the wallet, and even if you’re ready to splurge, they’re not the easiest watches to get your hands on.
Luckily, there are plenty of great alternatives that bring the same vibe. The Tudor Royal and Omega Seamaster Aqua Terra 150M are both awesome options, but they’re still pretty pricey. So, what if you’re sticking to a budget under £2,000? If that’s you, keep reading to discover my chosen affordable alternatives to the Rolex Datejust.
Affordable Alternatives for Rolex Datejust
Tissot PRX Powermatic 80
I could rave about the Tissot PRX Powermatic 80 watch for hours – I’m a proud owner of one and it’s easily my most worn watch. There’s so much to praise and plenty of designs to choose from, but if you’re after a model that looks a little like the Rolex Datejust, I recommend taking a look at some of the Tissot PRX Powermatic 80 Steel & 18K Gold Bezel variants such as references T931.407.41.291.00 and T931.407.41.031.01. These more luxurious editions feature a fluted bezel like the Datejust in solid gold to contrast to the integrated steel case and bracelet. To match, the dials are decorated in gold hands and markers, fueled by the Swiss watchmaker’s well-known Powermatic 80 automatic winding movement.
RRP: £1,800
Rado HyperChrome Classic
Another stunning affordable alternative to the Rolex Datejust is the Rado HyperChrome Classic and like the Tissot above, this one showcases a handsome fluted bezel but one made from high-tech ceramic. It’s a watch with distinctive retro inspiration, featuring a 42mm-wide case paired with a vintage-style, five-row link bracelet and a range of dial colours (reference R33101314 is a personal favourite for its olive-green display). It also doesn’t lack on the technology front either, boasting a Swiss made automatic movement with a weekend-worthy 80-hour power reserve.
RRP: from £1,950
King Seiko “SPB”
If a fluted bezel isn’t a necessity, and you simply want a handsome time-and-date watch with tech to boot, I suggest looking at the King Seiko collection, in particular the models with reference numbers starting with “SPB”. These watches are inspired by the original 1960’s King Seiko family, opting for the same vertical hairline finishing, metallic textured dials and the classic sharp KSK case secured by the seven-row link bracelet. Like the Rolex Datejust, simplicity is key with the dial keeping things classic with straight hour markers, slim hands and a bordered date window at 3 o’clock.
RRP: £1,800
Longines Conquest Classic Quartz
Speaking of simplicity, another worthy alternative to the Rolex Datejust is the Longines Conquest Classic Quartz. If the intricacy of a mechanical movement isn’t essential for you, save yourself the pennies and find something quartz-powered instead. This Conquest Classic would be my personal pick, opting for a clean stainless steel case, a sunray-brushed dial with stick hands and indexes, and a H-shaped metal bracelet. There’s plenty of variation to choose from too, including cases as small as 29.5mm and dials with or without diamonds.
RRP: from £900
Timex Legacy Boyfriend
Finally, we have our most affordable alternative to the Rolex Datejust and possibly the closest in terms of aesthetic. Whether intentional or not, it’s clear Timex has been slightly inspired by the Datejust while designing their Legacy Boyfriend watch. There’s a whole host of similarities including a fluted bezel, fine-link bracelet and an easy-to-wear 36mm wide polished metal case. The dial is currently available in an off-silver or cream and has the familiar stick indexes and geometric hands. There is an added day complication by the date and of course, for a price this good, this one is powered by a quartz movement.
RRP: £130
