Geneva Watch Week (Watches and Wonders 2025) Guide

The wait is finally over. Tomorrow, Watches and Wonders 2025 will be upon us, promising a week packed with horological excitement, groundbreaking releases, and a showcase of the world’s finest timepieces. As the most significant event in the watch industry calendar, this is where the biggest names in watchmaking unveil their latest creations, and where independent brands carve out their place in the spotlight.

Whether you’re attending in person or following along from afar, here’s everything you need to know about Geneva Watch Week. 

The heart of Geneva will once again become the epicenter of the watch world as Watches and Wonders 2025 opens its doors at Palexpo. This year, 60 prestigious brands are set to exhibit their latest innovations. While the first few days are reserved for industry professionals, the show is evolving to welcome more public engagement. From April 5th to 7th, enthusiasts will have the chance to experience the magic firsthand, with guided tours, workshops, and interactive experiences designed to bring the artistry of watchmaking to life.

Exhibiting brands include some of the biggest names in horology: Rolex, Patek Philippe, Vacheron Constantin, Jaeger-LeCoultre, Tudor, TAG Heuer, Cartier, IWC Schaffhausen, Zenith, Panerai, Grand Seiko, and many more. Alongside them, smaller independent brands and high-end artisans will present their latest innovations, making this a must-visit event for collectors and enthusiasts alike.

Beyond the exhibition halls, In the City will bring watchmaking to Geneva itself, offering boutique showcases, interactive workshops, and exclusive in-store events, further solidifying the city’s reputation as the beating heart of haute horlogerie.

For those seeking a different perspective, Time to Watches offers an independent counterpoint to the industry’s giants. Now in its fourth edition, the fair has moved to the picturesque Villa Sarasin, conveniently located within walking distance of Palexpo. Hosting over 70 brands, it focuses on smaller, innovative watchmakers who are pushing boundaries in design and craftsmanship.

Open to the public (with a CHF 20 day pass or CHF 35 6 day pass), Time to Watches presents an exciting mix of emerging talents and established independents. Expect to see brands like Fears, Nivada Grenchen, Ming, Squale, and Sinn Spezialuhren showcasing their latest timepieces in a more intimate, interactive setting.

During Geneva Watch Week, the historic Hotel Beau-Rivage transforms into a hub for independent watchmakers. A curated selection of boutique brands—including Baltic, Doxa, Louis Erard, Perrelet, and Furlan Marri—will present their collections in a luxurious, relaxed setting. This is a prime opportunity to engage with brand founders, explore limited-edition releases, and discover some of the most creative names in contemporary watchmaking.

WatchGecko will be on the ground in Geneva, bringing you real-time updates, first-look impressions, and hands-on coverage of the most exciting releases. While some brands have already begun teasing upcoming models, the larger players will keep their secrets under wraps until the official embargo lifts on April 1st.

So, whether you're attending in person or following along from home, stay tuned for our in-depth coverage - we’ll make sure you don’t miss a single moment of this incredible week in watchmaking.