10 of the Most Important Watch Shows and Events 2025

As the world of horology continues to captivate enthusiasts and collectors, 2025 promises to be a landmark year for watch events and exhibitions. From exclusive industry showcases to vibrant gatherings of aficionados, the calendar is packed with opportunities to discover groundbreaking designs, celebrate heritage, and connect with like-minded enthusiasts. Whether you're seeking insider previews of the latest innovations or simply want to immerse yourself in the artistry of fine watchmaking, these must-know events are set to define the year ahead.

British Watchmakers' Day makes its triumphant return in 2025, celebrating the rich heritage and innovative spirit of the UK’s horological scene. This highly anticipated event will spotlight the craftsmanship and ingenuity of Britain’s leading independent brands, alongside emerging talents redefining the industry. With exhibitions, panel discussions, and hands-on workshops, attendees will have a unique opportunity to explore the artistry behind British timepieces. Set to take place in the heart of London, the event promises to be a vibrant showcase of tradition meeting modernity in watchmaking. WatchGecko are once again proud to act as a media representative with Geckota exhibiting amongst the exciting line-up of brands.

Dubai Watch Week returns in 2025, taking centre stage at a stunning new venue: the iconic Dubai Mall and the picturesque Burj Park. This world-renowned horological event continues to push boundaries, offering a dynamic platform for collectors, enthusiasts, and industry leaders to connect. The new setting promises an elevated experience, combining luxury retail with a backdrop of Dubai's skyline. Visitors can look forward to immersive exhibitions, insightful panels with watchmaking legends, and exclusive previews of the latest releases—all set against the vibrant energy of one of the world’s most cosmopolitan cities.

Geneva Watch Days 2025 is set to reinforce its status as a highlight of the horological calendar, offering a uniquely collaborative and decentralized format. This year’s edition will see participating brands transform Geneva's luxury hotels and boutiques into intimate showcases for their latest creations. With its relaxed atmosphere and emphasis on accessibility, the event provides a rare chance for collectors and enthusiasts to engage directly with watchmakers and discover the stories behind their timepieces. Geneva Watch Days continues to be a celebration of innovation and camaraderie, right in the heart of Swiss watchmaking’s spiritual home.

The Grand Prix d'Horlogerie de Genève (GPHG) Awards Ceremony remains the pinnacle of horological excellence, and the 2025 edition is poised to shine brighter than ever. Building on last year’s triumphs, such as the Audemars Piguet Royal Oak "Jumbo" Extra-Thin winning the Aiguille d’Or and the bold success of Bulgari’s Octo Finissimo in the Chronograph category, this year’s ceremony promises to spotlight not only exceptional craftsmanship but also a growing commitment to sustainability. With new awards introduced to recognize eco-conscious innovation and ethical practices in watchmaking, the GPHG is evolving to celebrate timepieces that blend artistry with environmental responsibility. Hosted in Geneva's Théâtre du Léman, the event will be a glamorous gathering of industry icons and a celebration of the watches that define our era.

Inhorgenta Munich, one of Europe’s premier trade shows for watches, jewelry, and gemstones, is back for 2025, promising another extraordinary showcase of innovation and craftsmanship. Last year, the WatchGecko team had the privilege of attending, gaining firsthand insight into the event’s vibrant mix of heritage and modernity. From high-end timepieces to cutting-edge materials and designs, Inhorgenta offers something for every corner of the watch world. This year, the focus will expand even further, with dedicated forums on sustainability and digitalization in watchmaking, making it a must-visit event for industry professionals and enthusiasts alike.

The London Watch Fair, also known as WatchTime UK, returns in 2025 as a cornerstone of the British watch calendar. Last year, Geckota proudly participated, showcasing their exquisite range of timepieces and straps to an enthusiastic crowd of collectors and enthusiasts. Held in the vibrant heart of London, the event provides an unparalleled opportunity to explore a curated selection of independent brands, luxury makers, and boutique watchmakers. With its intimate yet dynamic atmosphere, this year’s fair is set to highlight the best of British and international horology, making it a must-attend for anyone passionate about watches.

Time to Watches continues to solidify its reputation as a dynamic platform for emerging and independent brands in 2025. Known for its forward-thinking approach, the event highlights innovative designs and new technologies that push the boundaries of traditional watchmaking. Perfectly timed alongside Basel-based exhibitions, Time to Watches offers a more intimate yet equally impactful experience for collectors and enthusiasts. This year, expect an even greater emphasis on creativity and niche craftsmanship, making it an essential stop for those looking to discover the future of horology.

Watches and Wonders 2025 stands unrivaled as the most significant event in the horological calendar, bringing together the industry’s biggest names under one roof in Geneva. As the ultimate showcase for luxury watchmaking, this prestigious event sets the tone for the year, unveiling groundbreaking innovations, iconic designs, and the latest trends from leading brands like Rolex, Patek Philippe, and Cartier. Beyond the grand reveals, Watches and Wonders offers a rich program of panel discussions, workshops, and immersive experiences that celebrate the art and science of timekeeping. For collectors, enthusiasts, and professionals alike, it remains the pinnacle of the watchmaking world.

The WatchPro Salon and Awards returns in 2025, building on the success of its 2024 edition, which the WatchGecko Team gladly attended. Known for its intimate yet luxurious setting, this London-based event brings together some of the finest names in independent and boutique watchmaking. The accompanying awards ceremony celebrates excellence across the industry, highlighting achievements in design, innovation, and sustainability. For WatchGecko, last year’s event was an incredible opportunity to connect with fellow enthusiasts and this year’s Salon promises even more excitement, with a broader lineup of exhibitors and a renewed focus on emerging talents.

The WindUp Watch Fair 2025 continues its mission to bring high-quality, accessible timepieces to watch enthusiasts across the United States. This year, the event will travel to San Francisco, New York, and Chicago, offering a unique opportunity for collectors to discover a curated selection of independent brands and boutique makers. Known for its relaxed and engaging atmosphere, WindUp allows visitors to explore a diverse range of styles, from vintage-inspired designs to cutting-edge innovations. Whether you're looking for your next acquisition or simply want to immerse yourself in the world of horology, WindUp provides an unmissable hands-on experience.