The day started as one of those classic British mornings—damp, cold, and decidedly wet. But all that changed the moment we stepped out of Oxford Circus station. Just a short stroll down Great Portland Street, above a Costa Coffee, we found the warm glow of the Time & Tide Discovery Studio. Inside, it was all smiles, handshakes, and a delightful flurry of wrist checks as watch enthusiasts mingled with some of the biggest names in British watchmaking.
This was the British Watchmakers Weekender, a gathering in the vibrant new Discovery Studio—a passion project of Andrew McUtchen that’s finally come to life and is absolutely worth a visit. The event was held in collaboration with the British Watch & Clock Makers Alliance, with its CEO and Co-Founder, Alistair Audsley, on hand to chat with attendees. Meanwhile, the ever-efficient Katya Audsley, head of PR and mastermind behind British Watchmakers Day, ensured everything ran like clockwork. It was the perfect blend of horological excitement and a cosy atmosphere—just what the doctor ordered for a soggy weekend in London.
British Watchmakers Weekender
Neil's Highlights
The studio was brimming with British brands—not just their watches but their people, too. If you’ve ever wanted to chat with the man behind Bremont, Davide Cerrato was there, welcoming anyone with a question. I had a lengthy chat with him about the Terra Nova and his vision for what’s next. His advice? Be patient. Change is on the horizon, and by Watches & Wonders 2025, we’ll see more models and a clearer sense of his brand vision taking shape.
Mike France of Christopher Ward was also on hand, enthusiastically sharing the success story of the Bel Canto Classic. I couldn’t resist trying it on, and wow—it didn’t disappoint. The lightness, the intricate detail of the new dial—it all stood out. My personal favourites? The Blue Azzurro and Gold Oro versions. But honestly, these are pieces you need to experience firsthand. Take the time, slip one on your wrist, and you’ll understand the buzz.
Seventeen brands under one roof, all open, engaging, and ready to share their stories—it was a watch lover’s dream come true. I went from brand to brand, chatting with them all about new models and what’s coming for 2025, The common thread? A lot is in the works, with exciting designs queued up to drop next year.
One standout for me was my chat with Don Cochrane about the Vertex M36. This automatic field watch, a tribute to the legendary Dirty Dozen, is a masterclass in modernising history—it’s absolutely dialled in and on point.
Then there was the Bōken Odyssey Whiteout, paired with a white NATO strap. Honestly, it’s such a perfect match that Omega should be taking notes. For those hunting for a Seamaster alternative with killer value, Bōken might just steal the spotlight.
Over at Zero West, Andrew and Graham had their entire lineup on display, but the new Mosquito really stood out. The bund strap gave it a rugged edge, and chatting with these guys, it’s clear they’re all about evolving the brand. Hats off to them for staying so approachable and forward-thinking.
Catching up with José from Isotope is always a treat, and as always, he didn’t disappoint. He had the new "Orange One" and the “Mercury Shadow” on display, both of which were getting a lot of love. But what really grabbed my attention were the stunning straw marquetry dials he introduced me to. These are truly something special, showcasing incredible craftsmanship and detail. I can’t wait to see them cased up in the Mercury next year—it’s clear this will be a game-changer for Isotope, taking the brand to an entirely new level.
Elliot Brown also had an impressive lineup on show, including their latest 38mm Field Watch, the Arne. The first batch of 50 pieces sold out in minutes, and I can see why. It will have mass appeal and at an amazing price of only £395.00 is an incredible value proposition. The upcoming version with a PVD case is due out soon, and trust me, it’s one to keep an eye on! But the star of the lineup, for me, was the 43mm Holton Auto GMT: EBINOX. Such a great-looking watch, ticking so many boxes for those who love a military piece.
Adrian Barker was in attendance too, proudly showcasing his Bark & Jack straps, which are now available in their first retail outlet. His trio combo pack—aptly named after underground stations (Oxford Circus, Piccadilly, and Bond Street)—was a big hit with visitors, proving to be as stylish as they are practical.
It was a delight to see Glasgow-based Paulin at the show as well. They brought along their Modul and Neo collections, not to mention a selection of AnOrdain models. Getting up close and personal with those stunning enamel dials was a real highlight—it’s hard to beat seeing their craftsmanship in person.
The likes of Duckworth Prestex, Studio Underd0g, Beaucroft, Schofield, Farer, Brooklands, Wolf and Bamford Watches all enjoyed a steady stream of interest throughout the day. At times, it was so busy it felt like queuing for a chat was the order of the day! This industry really is special, having the chance to speak directly with the people behind the brands is something we often take for granted, but it’s a rare and refreshing aspect of the watch world.
The Alliance is like a bridge, effortlessly connecting us collectors and enthusiasts with the brands we love. Once upon a time, Britain was the epicentre of watchmaking, leading the world in craftsmanship and innovation. Nowadays, the spotlight shines firmly on the Swiss, with their powerhouse brands dominating the scene. But given time—and a fair bit of investment—it’s not impossible to imagine the pendulum swinging back toward the UK.
For that to happen, British brands will need to join forces, collaborating and innovating together as a unified front. It’s a tall order, but not out of reach. Events like the British Watchmakers Weekender and venues like the Time & Tide Discovery Studio give us a glimmer of hope for a brighter future.
And with British Watchmakers Day 2025 only 15 weeks away, there’s plenty to look forward to. Let’s keep the dream alive—after all, the next chapter of British watchmaking might be closer than we think.
